Video Game Industry

The video gaming industry has grown rapidly since its first debut in 1958, by physicist Willy Higginbotham. These were not available to the public during their first production. Actual commercial game development did not begin until the 1970’s when the first gaming console was produced. With several advancements from one inventor to the next the industry has made great accomplishments in sticking with the times and growing with the technology through the ages. Although the industry began to be a battle for each company seeking to reign on the top in their market one company stood above the rest.  From these advances a company called Activision was created.  Activision began in the late 70’s with its first distribution being Atari. Later Activision took over “Call of Duty” in the year of 2010.  Activision took this popular game from another leader in the industry which was Infinity Ward with “Call of Duty” and its franchise.  Along with Call of Duty “Battlefield 3” a competing game produced by EA Sports uses social media in the networking form to enhance game play. “Call of Duty Modern Warfare 3 [Elite]” along with “Battlefield 3”is seen using the same technology as Twitter and Facebook as mentioned in the article Battle Field 3's Battle log Took Notes From Social Media, Halo and COD posted by Steve Watts. The article demonstrates that there is a social media that is stimulated through gamers who have a common interest, allowing the gaming industry to make it easier for networking and expelling information about what each player thinks through the messages generated from this.  The sales of these video games tend to be a reaction from the public by reviews of critics. Many people watch for reviews posted through social media by the critics to depict if they will buy the actual product. PSX Extreme mentions the actual sale distribution of video games by scores generated from critics on an article posted on their website. The article brings the question of whether the actual comments are the reason for sales and how largely would the impact be. Articles such as 'Battlefield 3' Review: Is It Better Than 'Call Of Duty'?, Modern Warfare 3 Relying On Social Media to Advertise, Opposite Approach of Battlefield 3, and Modern Warfare 3: Armed and dangerous are all articles depicting the social media reviews of each game in the battle of the two and how the impacts are effecting the games ratings and the sales of the products.